World Pharma Today: Goose Bags Strides Arcolab, Indoco Remedies and Macleods ‘Track & Trace’ Deals

Advertisement - Covance

Goose Leads Track & Trace Solutions Pack; New Customer wins gives booster to market confidence

Hyderabad, India, Hyderabad based Goose  (www.goose.co.in) indigenously developed B2B Track and Trace solution Tracker aimed at helping pharma companies detect counterfeit drugs and protect their brand reputation has announced three new customer wins with pharma major companies – Strides Arcolab, Indoco Remedies and Macleods Pharmaceuticals choosing Goose Tracker solution. These three customers will deploy Goose Tracker to generate 150 plus million unique numbers per year for Tertiary, Secondary and Primary packages. Goose expects the deadlines for implementing secondary and primary packaging will accelerate additional customer acquisitions and hopes to add few more customers in the coming months.

Goose Tracker is a software solution that creates, manages and tracks unique serial numbers that are printed on the tertiary, primary and secondary packages. This solution help stem the growing threat of counterfeit prescription medications thereby enhancing customer safety and confidence throughout product supply chain.

Making the announcement, Goose Founder and CEO, Deb Pattnaik said, “We hope to continue this customer acquisition momentum in the Industry, as a number of customers have shown keen interest to adopt Goose Tracker given its ease of adoption, scalability and performance capability. Tracker features robust encrypted serialization and package authentication capability, designed to ensure consumer safety, reduce counterfeiting and diversion of product.”

“We could complete first phase of implementation successfully within a week across five plants located in three different locations- Goa (Plant I, II & III), Baddi & Waluj. Currently, we are deploying Tracker up to Primary with Goose.” says A.S. Rege, Senior Vice President, Operations at Indoco Remedies Limited.

Goose has a strong history of serving the Pharmaceutical Industry as it concentrates on developing business process re-engineering solutions that are critical and add significant value to business. Pharma companies in India are eager to adopt technologies that have ease of use without out disrupting their existing manufacturing process to point of sale mechanisms. Goose Tracker is effective and interoperable across the supply chain.

‘Our solutions are designed to suit Pharma Industry’s current manufacturing practices as we understand their needs’ Deb added. We are confident that Goose Tracker will emerge as the preferred Track and Trace Solutions by the Industry as we expand our pharma industry footprint.

An important feature of Goose Tracker is that it provides enhanced security by not storing the actual unique numbers. Its implementation approach is to best utilize existing production capabilities thereby eliminating need for purchase of new hardware (wherever possible). Tracker also helps assign and imprint the serialised barcode including an encrypted identification number right at the production line on various types of packages.

Frost and Sullivan in one of its reports suggest 4 factors that pharmaceutical companies should consider when planning to deploy track and trace solutions.

First is to Prioritize- to define clear and specific objectives. This makes it easier to choose a solution that matches the objective. Furthermore, choosing a vendor with strong service capabilities can be helpful as they have experience in helping customers meet their objectives within specific time frame.

Second Start Small -When the smaller specific project is working, it can be more readily expanded. These projects are also manageable and it is easier to measure if the established objectives are being achieved.

Third – Ensure Buy in from the Channel – gaining distributors buy in is still important to be able to track & trace all the way to the retail outlet, whether that is a hospital or a pharmacy.

Fourth – Experience Matters – to define clear and specific objectives. This makes it easier to choose a solution that matches the objective. Furthermore, choosing a vendor with strong service capabilities can be helpful as they have experience in helping customers meet their objectives within specific time frame.

These approach combined with strong governmental initiatives will help not only to fight drug counterfeit at the Tertiary, Primary and Secondary supply chain gradually but also help organizations tackle competition, compliance and counterfeit progressively thereby maintain robust customer brand trust.

Goose will be showcasing Goose Tracker capability at the CPHI India event which will be held in Mumbai from 30thNovember 2011 and 2nd December 2011. Goose Tracker experts will be available for discussions at booth M40.

About Goose

Goose is a Business Re-engineering software product and solutions provider based in Hyderabad, India. Goose suite of product offerings cover areas such as Artwork, Regulatory Affairs, Research, Development, Consumable management and Project management. Its consumers include large Indian and multinational pharmaceutical companies. For more visit www.goose.co.in

PR Contact for Goose
Sheela K Panicker
enRight PR
+91 98498 09594
enright@enrightpr.com

Advertisement - Covance