Abbott deploys cegedim CRM solution


Abbott Norge AS, a health care company, has deployed Cegedim’s cloud-based customer relationship management (CRM) solution, Mobile Intelligence.

Abbott also uses another pharma cloud-based mobile solution OneKey designed to improve targeting and segmentation.

The technology powered by Onekey will help Abbott’s Epidemiology, Immunology,Market Access,Medical and Specialty Care commercial teams to maximize connections with integral stakeholders.

The mobile intelligence solution features cloud-based technology, a 360° view of all customer profiles and a consistent Graphical User Interface (GUI) online and offline.

Abbott Norge AS Commercial Training Manager Katarina Fossum said,”Cegedim is able to address our core requirement of a CRM system to facilitate the improvement of stakeholder relationships.”

Cegedim President EMEA of Relationship Management Stefan Janssens said,”As the European Life Sciences industry experiences increasingly stringent regulations that continue to transform their business models, companies are utilizing our unparalleled CRM and database solutions to improve their commercial teams’ overall effectiveness.”