Avery Dennison releases new anti-counterfeiting technology

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Avery Dennison has unveiled a new anti-counterfeiting technology, Sharp Tear that enables existing serial numbers to be read directly through the label.

The new technology with thin and clear co-extruded film will provide an extra layer of product security for pharmaceutical brands.

Sharp Tear has been designed for tamper-evident applications, where an easy tear is required in the label.

Avery Dennison Materials specialty segments senior product manager Hans Eichenwald said that the growth of internet sales, together with limited supplies of pharma products in some regions and significant price differentials has lead to increased counterfeit to all pharma brands.

“Sharp Tear offers a rapid and reliable way to secure both product safety and brand reputation without impacting productivity or product margins,” Eichenwald added.

The product contains a seal that remains intact during normal handling, but tears in one direction if attempts are made to open the package, avoiding the tampering of the product.

Sharp Tear is available in high clarity and very high opacity versions allowing maximum flexibility across different packaging and product types.

Sharp Tear made of reusable materials is also capable of covering unwanted packaging information.