News

The pharma industry has witnessed a paradigm shift in marketing approaches with the rise of omnichannel strategies. To effectively evaluate the impact of these initiatives, measuring omnichannel success becomes crucial. This article explores the importance of measuring omnichannel performance...

The European Medicines Agency has published recommendations to tackle medicine shortages and their associated repercussions. These recommendations emphasize the importance of ensuring the availability of authorized medicines in the European Union. Key recommendations include promptly informing national authorities about...

Artificial Intelligence remains a hot topic in the pharma spectrum, and the current ChatGPT wave has begun many more conversations. As of now, there happens to be a bifurcation of attitudes, with some researchers pretty much excited when it...

Machine learning, when it comes to the pharma sector, had a value of almost $1.2 billion in 2021, and it is anticipated to touch $26.2 billion in another 10 years, with a CAGR of 37.9% right from 2022 to...

Analysis shows Switzerland has become the chosen headquarters for 20 per cent of European biotech companies. Out of a total of 265 companies that have settled in Switzerland, 63 of them are in the biotech sector, making it the...

Researchers from Sweden have identified the advantages of employing smart contracts on blockchain platforms within the pharmaceutical supply chain to combat counterfeit drugs. Despite the estimated value of the counterfeit market exceeding $200 billion and the numerous benefits it...

Inizio, a partner for health and life sciences that seamlessly connects best-in-class strategic, analytic and creative capabilities has strengthened its senior leadership team at Inizio Medical with the dual appointments of Matt Lewis as Global Chief Artificial and Augmented Intelligence Officer and Paul...