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Allan Bowyer

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Designation: Director of Industry Marketing, Tracelink

Company: TraceLink

Allan Bowyer works with pharmaceutical company leaders, industry associations, healthcare systems, and regulators to achieve better patient outcomes through digital supply chain information sharing and global track-and-trace compliance. With over 13 years’ experience in a Top 5 pharmaceutical company innovation team designing patient support programmes, Allan has learned that smart technology combined with a human touch can revolutionise the patient experience. Allan believes that serialisation offers an unprecedented opportunity for pharma companies, distributors, logistics operators, healthcare systems, doctors, nurses, pharmacists, caregivers and consumers to empower patients to take control of their health.

Allan won a global healthcare company award for his work in service design and change management and broke new ground in designing a smart-packaging solution to improve medication adherence through behavioural change. He holds a B.S. in Mechanical Engineering from University of California, Berkeley and an MBA from the University of Southern California. A dual U.S. and Italian citizen, Allan is passionate about working across cultures, geographical boundaries, and stakeholders to see healthcare transformed in his lifetime.


TraceLink is the world’s largest integrated digital supply network, providing real-time information sharing for better patient outcomes. Leading businesses trust the TraceLinkLife Sciences Cloud to deliver complete global connectivity, visibility and traceability of pharmaceuticals from ingredient to patient. A single point and click connection to the Life Sciences Cloud creates a supply chain control tower that delivers the information, insight and collaboration needed to improve performance and reduce risk across global supply, manufacturing and distribution operations. The TraceLink digital supply network is used by businesses across the globe to meet strategic goals in ensuring global compliance, fighting drug counterfeiting, improving on-time and in-full delivery, protecting product quality and reducing operational cost. For more information on TraceLink and our solutions. For more information on TraceLink and our solutions, visit

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