TraceLink Expands Leadership Team with New Senior Vice President of Engineering and New Chief Technology Officer Appointment

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TraceLink Inc., the World’s Largest Track and Trace Network for connecting the life sciences supply chain and providing real-time information sharing for better patient outcomes, announced two key new senior leadership appointments: John Hogan hired as senior vice president of engineering and Bob Sturim promoted as Chief Technology Officer.

Both senior leaders will assist in guiding TraceLink’s high-level strategy and technology operations as the Company delivers on its 2018 goals to continue its global growth and market leadership in serialization compliance and advance its Information Sharing Network Platform, by delivering new network value applications for its customers.

“With our unique architecture, vast network of 265,000 trading partners and billions of serialized data already flowing through our Life Sciences Cloud, we are effectively building the digital supply chain for life sciences and transforming the future of medicine with real-time information sharing. As we rapidly expand the information-sharing capabilities of our network platform, we’ve added two new senior leaders to the TraceLink executive team who will play critical roles as we evolve our business,” said Shabbir Dahod, president and CEO of TraceLink. “I am thrilled to welcome John to TraceLink to lead the entire global engineering team in continuing to develop and deliver our proven, industry-leading, legacy compliance solution. And, I am pleased to announce Bob as our new Chief Technology Officer, where he will focus on the expansion of the TraceLink system architecture as an extensible network platform, incorporating reporting, business intelligence, visualization, predictive analytics and artificial intelligence into innovative new applications that drive more network value.”

Joining TraceLink as the new senior vice president of engineering, John Hogan will be responsible for managing the engineering development organization to drive the execution and delivery of product releases and software updates, while ensuring seamless collaboration with the Company’s strategy to deliver an extensible value network platform. With 25 years in global software development, Hogan has held executive positions in software engineering at startups, early-stage, and late-stage companies, building product, customer success and support teams at Informix, Plumtree Software, Unica Corporation, Oracle and IBM. Prior to TraceLink, Hogan was vice president of engineering at Boston-based cybersecurity startup Barkly, where he was responsible for product development and building out the company’s unique approach to endpoint protection. Prior to Barkly, he served as VP of Engineering and Director, EMM Products and Operations at both Unica and IBM, where he was responsible for product strategy, development and hosting operations for both SaaS and traditional product lines.

“TraceLink’s technology will truly enable a transformation in the industry and I am excited to come onboard during a pivotal time of growth and innovation. In leading the engineering development team, my mission is to help foster an environment where engineers can collaborate in building great products, thrive in their careers, and continually evolve practices that drive quality and agility,” said Hogan.

Formerly vice president of engineering at TraceLink, Bob Sturim has led the TraceLink engineering team since 2012, spearheading the product design, implementation, and testing of the TraceLink Life Sciences Cloud to ensure the seamless processing and tracking of billions of serialized pharmaceutical products across the supply chain. In his role as Chief Technology Officer, Sturim will deliver on the strategic long-term vision of the Company by further expanding the network foundation into an extensible value platform to enable an information sharing network with value-added applications.

“In my tenure at TraceLink, I am constantly motivated by the Company’s ability to not only innovate, but also consistently execute on its vision and strategy to deliver high value and critical products to its customers. I am delighted to be moving into the Chief Technology Officer position, which will allow me to focus on leading the Company’s strategy to develop a next-generation extensible platform and ensure that our customers have a fully aligned and seamless experience to not only meet compliance requirements, but grow their businesses using the TraceLink network,” said Sturim.

With 265,000 life sciences companies, distributors, hospitals and clinics on its network, TraceLink has built the industry’s only end-to-end digital information sharing platform for the pharmaceutical supply chain. TraceLink facilitates the fastest and most comprehensive trade partner and system integrations for serialization, and eliminates the complexities associated with point to point connections.  

About TraceLink
TraceLink is the World’s Largest Track and Trace Network for connecting the Life Sciences supply chain and eliminating counterfeit prescription drugs from the global marketplace. Leading businesses trust the TraceLink Life Sciences Cloud to deliver complete global connectivity, visibility and traceability of pharmaceuticals from ingredient to patient. A single point and click connection to the Life Sciences Cloud creates a supply chain control tower that delivers the information, insight and collaboration needed to improve performance and reduce risk across global supply, manufacturing and distribution operations. A winner of numerous industry awards including Deloitte’s Technology Fast 500 (ranked number 177 in 2017), the Amazon AWS Global Start-Up Challenge Grand Prize, and the Edison Award for Innovation in Health Management, the Life Sciences Cloud is used by businesses across the globe to meet strategic goals in ensuring global compliance, fighting drug counterfeiting, improving on-time and in-full delivery, protecting product quality and reducing operational cost. For more information on TraceLink and our solutions, visit
TraceLink is funded by Goldman Sachs, FirstMark Capital, Volition Capital and F-Prime Capital.

Media Contact:
Aimee Genzler
Director, Corporate Communications