Close

Alcon spotlights DAILIES TOTAL1® contact lenses in national television campaign

Note* - All images used are for editorial and illustrative purposes only and may not originate from the original news provider or associated company.

Subscribe

- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from any location or device.

Media Packs

Expand Your Reach With Our Customized Solutions Empowering Your Campaigns To Maximize Your Reach & Drive Real Results!

– Access the Media Pack Now

– Book a Conference Call

– Leave Message for Us to Get Back

Related stories

Ensuring optimal product integrity with pharmaceutical preservation strategies

Preserving the potency of pharmaceutical products is paramount in...

How Stem Cell Therapy Works for the Individual

Stem cell therapy has emerged as one of the...

Tjoapack Expands Injectable Packaging Capabilities Globally

Increased Capabilities in the United States Tjoapack is finishing up...

TV spot showcases the science behind the ultimate breathability and comfort of DAILIES TOTAL1® contact lenses

Fort Worth, Texas- Alcon, the global leader in eye care and division of Novartis, has launched a national television campaign in support of DAILIES TOTAL1® contact lenses, the world’s first and only water gradient lens, with 6 times more breathability than the leading daily disposable lens1.

This national television spot is aimed at reaching contact lens wearers looking for a comfortable and highly breathable daily disposable contact lens, for white, healthy-looking eyes. Fifteen-second spots are now airing on several major network and cable channels, including USA, TNT, TBS, HGTV, Lifetime and more.

“Nearly 44 percent of all contact lens wearers experience some sort of discomfort with their lenses2, but we believe that DAILIES TOTAL1® contact lenses are a transformational innovation that provides wearers with an entirely new level of performance,” said Eric Bruno, Head of US Vision Care at Alcon. “DAILIES TOTAL1® contact lenses feature nearly 100% water at the lens surface, for incredible comfort and breathability, and we are excited to tell more consumers about this exciting innovation through a nationwide campaign.”

 

Latest stories

Related stories

Ensuring optimal product integrity with pharmaceutical preservation strategies

Preserving the potency of pharmaceutical products is paramount in...

How Stem Cell Therapy Works for the Individual

Stem cell therapy has emerged as one of the...

Tjoapack Expands Injectable Packaging Capabilities Globally

Increased Capabilities in the United States Tjoapack is finishing up...

Subscribe

- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from any location or device.

Media Packs

Expand Your Reach With Our Customized Solutions Empowering Your Campaigns To Maximize Your Reach & Drive Real Results!

– Access the Media Pack Now

– Book a Conference Call

– Leave Message for Us to Get Back