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Brian Daleiden

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Designation: Vice President of Industry Marketing

Company: TraceLink

Brian is at the helm of TraceLink’s thought leadership, global regulatory analysis, and market education programs which serve to inform and guide internal industry stakeholders about emerging and ongoing regulatory, business, and technical requirements. As head of the TraceLink Life Sciences Cloud Community, he is charged with building the company’s global community network, bringing together thousands of key executives from across the global life sciences supply chain to discuss key issues and collaborate on transformative solutions through regular industry forums, workshops, and web events

Prior to TraceLink, Daleiden was in charge of product and corporate marketing at SupplyScape Corp., a recognized leader in pharmaceutical supply chain security and integrity solutions. In addition, he has held marketing, product management, and software development leadership roles focused on the global manufacturing, process control, and supply chain space at Catalyst International, Rockwell Automation, and a number of startup companies.
Daleiden holds an MBA from Vanderbilt University’s Owen Graduate School of Management and a Bachelor of Science degree from the University of Wisconsin. He has been a noted contributor to numerous journals and publications, is a regular speaker at industry events around the world, and currently sits on several steering committees and working groups devoted to standards and interoperability, including GS1, the Open Serialization Communication Standard (OPEN-SCS) Working Group., and the Healthcare Distribution Alliance Verification Router Task Force.


TraceLink is the world’s largest integrated digital supply network, providing real-time information sharing for better patient outcomes. Leading businesses trust the TraceLinkLife Sciences Cloud to deliver complete global connectivity, visibility and traceability of pharmaceuticals from ingredient to patient. A single point and click connection to the Life Sciences Cloud creates a supply chain control tower that delivers the information, insight and collaboration needed to improve performance and reduce risk across global supply, manufacturing and distribution operations. The TraceLink digital supply network is used by businesses across the globe to meet strategic goals in ensuring global compliance, fighting drug counterfeiting, improving on-time and in-full delivery, protecting product quality and reducing operational cost. For more information on TraceLink and our solutions. For more information on TraceLink and our solutions, visit

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