15 Merck & Co senior executives join the eyeforpharma Sales Force Effectiveness forum

15 senior directors registered for eyeforpharma’s SFE 2011 (29-31 March, Dusseldorf) meeting. The Event Director Kate Eversole stated, “I am overwhelmed by the amount of interest for this show- we have already sold 1/3 of our tickets- mostly to large group from big pharma including – Abbott & Pfizer. However, we are getting increasing interest from some of the smaller generic companies” If it keeps selling at this rate we will sell out in our early bird next week!”

Here’s what a few of the SFE 2011 current delegates are saying about this years meeting:

“This is the most comprehensive pharma SFE event in Europe. It also provides the attendees the unique opportunity to follow the latest trends in SFE related topics and to form a face-to-face network with key industry personalities, colleagues, and service providers”  Can Sunata, Astellas , 2011 attendee

“I want to attend this event to benchmark ourselves against the rest of the industry, see how others approach common issues”
Michael Crawford, Leo Pharama, 2011 attendee

“I am keen in understanding differences in Sale Force Effectiveness concepts between the Australian and European Markets. I will bring back these learning’s and apply them to my team here in Australia”
George Polimenakos, Norgine, 2011 attendee

For more information visit: www.sfeeurope.com

Media contact:

Mike Stoneman
Global Marketing Coordinator
+44 (0)20 7375 7559