Britannia innovates to provide Lifestyle Management Solutions for Diabetes

Britannia Industries Limited, one of India’s leading Food companies, has over the last 2 years demonstrated significant initiatives in the Health and Wellness space. Its work spans from creating products rich in nutrition to building awareness and advocacy for Healthy Living by touching themes such as Iron Fortification among children, and now, Diabetes Management in adult population. Britannia has created NutriChoice Diabetic Friendly Essentials, the First Ever ‘Diabetic Friendly’ snack in India to meet the nutrition and taste needs of a person with diabetes, providing enjoyment of diet, feeling of satisfaction and feeling active for longer.

Ms. Vinita Bali, Managing Director, Britannia Industries Ltd. says, NutriChoice is our flagship Health Brand and has launched several innovative products like Hi Fibre biscuits and 5 Grain biscuits to meet the health and lifestyle needs of emerging India. Diabetes is posing a serious lifestyle challenge needing immediate attention and NutriChoice is committed to building awareness for diabetes prevention & management, and creating expert products than can be included in the lifestyle of a person with diabetes. We are looking forward to have the Britannia NutriChoice Diabetic Friendly Essentials range put back the enjoyment of eating into the lives of diabetics.