White Paper: Serialization -An Implementation Guide By Joe Whyte, Global Serialization Lead, Rockwell Automation


Global pharmaceutical companies lose an estimated $75 billion annually to counterfeit, gray market and stolen product. Impending regulations aimed at protecting public health, intellectual property and national security will require pharmaceutical, medical device and consumer packaged-goods manufacturers to track and trace products across the supply chain.

This white paper gives in-depth descriptions of the:

  • Challenges driving new serialization regulation.
  • Pending regulation requirements and deadlines.
  • Implementation and interoperability challenges in serialization solutions.
  • New holistic serialization solution from Rockwell Automation built on a modular and scalable off-the-shelf control and information platform.
  • Business benefits of the common data source created by serialization
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